Marketing 2016 Report Card
In an earlier post , I discussed my marketing thoughts and goals for 2016. Now that 2017 has begun, it is time for my marketing report card.
My goal simply is to get my artwork in front of as many different pairs of eyes and at as many levels of viewer participation as possible with the hope that this may open doors of opportunity previously unknown or unavailable to me in the past.
So, here were my results…
Solo Exhibitions
“Made In The USA”
Office of the Secretary Of The State Of Connecticut, Denise Merrill
Connecticut State Capitol Building
Hartford, CT
“Scenics And Abstractions”
Office of the Secretary Of The State Of Connecticut, Denise Merrill
Connecticut State Capitol Building
Hartford, CT
“Moorish Influences”
PhotoSynthesis Gallery
Manchester, CT
Sold several pieces…
Juried Shows
“Traveling”
One accepted piece:
“Kasha-Katuwe Slot”
Blank Wall Gallery
Athens, Greece
My first European exposure…
“People In Relationship With Nature”
First Place for
“Topsy Turvy“
CT Audubon Society Center
Glastonbury, CT
Public Collections
“Spirits“
Office of the Secretary Of The State Of Connecticut, Denise Merrill
Connecticut State Capitol Building
Hartford, CT
My first public collection…
Merchandise
Jerry Grasso designed clothing line on the artist clothing website, Vida
My first available art-based merchandise…
Training
I was asked and paid to provide photographic and digital dark room training to several private individuals and a public organization.
Crown Jewel
Although unplanned by me, a magic door of opportunity opened when I was asked by the Connecticut Secretary Of State, Denise Merrill, to be the exclusive photographer for the Connecticut Electoral College vote. This was a paid gig and a chance to be included and witness a major Connecticut moment in history. I was extremely honored and humbled by this selection.
This came about as a result of trying to book a venue to show my work which led to a series of “being in the right place at the right time” events. Read about it here , and then this led to another opportunity here .
Summary
It has been said by others far more knowledgeable than me that art is 20% inspiration and 80% perspiration, especially in terms of getting more eyes on your art. Doors of opportunity don’t always open when you make plans, but sometimes paying the dues of hard marketing work does pay off. As Dr. Louis Pasteur said more than a century ago, “Fortune favors the prepared mind“. So, start with a formal, preferably written plan, and who knows what may happen! Phew! What a year this has been!
Enjoy life!
Thanks Karen for the visit and the compliments. The more eyes on our art, the better! I hope your strength is coming back so you can “have at it” again this year! Happy and healthy New Year to you!
Looks like you found VIDA too.
I like them, but haven’t done anything but order samples so far.
The more you put yourself and your work out there the more results you will get.
Always works. In business and in art.
Congratulations on photographing part of the election process AND getting paid for it.
I use an art dealer who caters to hotels and high end residences. Most areas of the country have such a person.
I love my dealer! Drives my kids crazy when I say that, but it is true.
She has become a friend over the years and is my best go to person for critique. She says NO loudly when she means it.
Good journeys to you this year.
Nice to be in touch on the NS board again.
Thanks for looking at my work.
Karen.
Thanks Roy! Healthy New Year to you, too!
Congratulations Jerry! And Happy New Year.